Hospitality Consulting

Russell Lodging Advisors

Hotel consulting from A -Z.

Results driven, Results achieved.

Brand Partners - Past and Present

What we do

#1

Revenue optimization

Russell Lodging Advisors collaborates with management companies and ownership groups to enhance revenue potential through optimization of weekly/monthly/yearly selling strategies. Additionally, we can assist with profit improvement and improved service which will also drive the hotel’s revenue goals. This is accomplished via weekly strategy calls, review of sales, event and marketing efforts, future year pace and monitoring local market conditions.

#2

Profit Improvement

Analyze the hotel’s daily/monthly/yearly financial results and review variances to determine if action plans are required to steer hotel toward goals. Closely monitor to ensure plan is developed, implemented and followed. Industry KPIs as well as proven “best practices” will be offered to enhance the hotel’s bottom line.

#3

Reporting improvement and opportunties

Monthly and yearly reporting with updates on the hotel’s improvement, opportunities and areas of focus will be provided. We will tell you what the numbers don’t. Our involvement and communication with the hotel will help anticipate and inform ownership of unwanted surprises.

Why Choose Us

35 Years of Hospitality Experience

Results Driven

Your asset will see improvements in key areas that make a difference.

Focused Improvement

You will get a clear ROI on our services. Our asset management services will provide you increased profit on your investment. Ask our current clients.

24/7 Availability

Like your hotel, we don't close. When you need us, we are available.

Testimonials

our current partners said this

I've known Rusty for nearly 15 years. I first had the pleasure of working with Rusty when he served as General Manager of a hotel which was, at the time, part of my asset portfolio. It was clear from the start of Rusty's tenure as the General Manager that he had a high degree of experience in revenue management and sales and he used that skill to manage the hotel from an analytical point of view to further move the needle on profitability. I can see how Rusty would transition from hotel operations to asset management. His experience at all levels of hotel operations has primed him to understand the big picture of asset management. Along with his operations experience, he has considerable background in all sizes of hotels, from small boutique to large union hotels.

Joe Endress, Retired Asset Manager Fortune 500 Company

I’ve been fortunate to have worked with Rusty Middleton for the past 5 years. Our results have been excellent, exceeding expectations throughout those years. I’ve observed Rusty in all facets of hotel management, from opening our hotel as general manager, and now as our asset manager, he focused on revenue generation, profit, and the integrity of the community we established together. His work is analytical, organized, and brings insights into personnel, and business opportunities, and the breadth of his experience allows us to react to opportunity as well as market changes. This has been extremely important in 2020, and makes him an invaluable voice in our team. We receive weekly updates and monthly reports and the quality, analysis and thoroughness of the work has exceeded expectations. We have confidence that his involvement contributes to our company’s success and ultimately, return on our investment.

Michael Christ, CEO
SECO Developement

At Uptip, we developed an innovative smartphone-based tipping solution for service professionals. We needed to tailor the system for the hospitality industry, so we reached out to Rusty. Rusty worked closely with my product team initially, facilitating us through a comprehensive development process for new hospitality-specific features. Next Rusty helped our business development team with a head start, hosting calls with hotel property owners and management teams. I found his many years of experience, insight and advice invaluable, particularly when dealing with some of the challenges we encountered as we rolled our product out to market. Rusty worked very well with me personally and was also able to collaborate with others on our team as we continue to use his services. He was able to provide a clear explanation to the challenges we faced and offered valuable solutions.I highly recommend using Russell Lodging Advisors.

Eric P, CEO UpTip

Let's talk shop

Contact us

Email us directly at Rusty@RussellLA.com or complete our message form to hear from us.